A senior executive's time is their most valuable asset. Before enrolling in any training program you should know whether it will change something in your company or just earn you a certificate. Here are seven criteria to judge by.
1. Does it start from a real problem?
Start by asking: which decision or behavior do I want to change within six months? If you cannot find a program that answers a specific question such as weak sales, no delegation or unclear numbers, it is probably a generic program.
2. Who is the trainer and what is their executive experience?
Actual management experience matters more than titles. Ask about companies the trainer has run or consulting work delivered, and about hard decisions they have faced.
3. Are the examples from an environment like yours?
Examples from global giants inspire, but your decisions are made in a different market, cost base and work culture. Choose a program that uses cases from the Arab region.
4. How much of it is practical application?
If most of the time is lecture, you will forget most of it within weeks. Look for exercises on your own company's numbers, discussed cases, and an action plan you leave with.
5. Does the content level match yours?
A beginner program wastes an experienced manager's time. Ask about the target audience and the level of previous participants.
6. Is there follow-up after the program?
Change happens after training, not during it. Follow-up after the course, even one session two months later, multiplies the impact of what you learned.
7. Does the delivery format suit you?
In-person lets you meet peers, online saves time. And if the need is for your whole team, a customized in-house program is usually the better fit.
In short
Choose the program that starts from your problem, trains you on a real decision and follows up afterwards. If you want a recommendation for your company, contact us and we will suggest the best fit after a short call.